Interior Design · Showroom

Showroom — Park Royal, London

A 320 m² interior fit-out for a leading London glazing specialist — three product pavilions, a continuous orange floor path, and a single brief: let the products tell the story.

Showroom interior with grey product pavilions and orange floor path

Client

PCW Glazing Specialists

Location

Park Royal, London

Scope

Interior design & layout

Status

Built & in operation

The brief

A showroom that doesn't feel like one.

PCW asked for an interior that would let visitors experience their full glazing range — uPVC, aluminium and timber — without the cluttered, retail-style display that defines most trade showrooms.

The answer was three discrete pavilions: one per material, each scaled like a fragment of a real building, arranged on a diagonal so the floorplate reads as a journey rather than a grid.

Hand sketches and pastel colour studies on the studio desk

Concept stage

Begin in pencil.

Every project starts at the desk: hand sketches, pastel colour studies, scale fragments. The orange palette — eventually the floor path that ties the whole space together — was set in the first afternoon.

The plan

Three diamonds and a path.

Floor plan showing three diamond-shaped product pavilions linked by an orange route — Three pavilions — uPVC, aluminium, timber — rotated 45° to create a continuous diagonal walk-through.

The result

A space that walks itself.

Reception — the orange floor path begins underfoot.

The uPVC pavilion with door and window samples — The uPVC pavilion.

The aluminium pavilion with sliding doors and integrated glass floor inserts — Aluminium systems with integrated walk-on glass floor inserts.

In summary

"A retail-style showroom would have shouted at every visitor. This one whispers — and people stay longer because of it."

A commercial fit-out in mind?

We work on showrooms, studios and small commercial interiors alongside our residential portfolio.

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